‘G-man; opens up about his enterprise, the advert world and the panorama he navigates in.
Gowthamam Ragothamam (or G-Man, as he’s extra popularly identified) has had an eventful profession to this point. After spending nearly 30 years within the promoting trade, he broke away from the media panorama just lately to show entrepreneur. His final stint was at GroupM, stationed in Singapore. He was working as international consumer lead for Global Client Lead, WPP & Global Blockchain Solutions Lead, GroupM for 3 years earlier than discovered Aqilliz.
Aqilliz provides middleware know-how that strives to allow an interoperable and collaborative digital advertising and marketing ecosystem. Our patented infrastructure, Atom, incorporates privacy-preserving strategies that assist enterprises collectively carry out superior analytics on a federated layer and data such processing of actions on a distributed ledger.
Such a trusted layer encourages enterprises to unify completely different proprietary applied sciences thereby serving to the advertising and marketing ecosystem collectively uncover sharper insights in actual time, for environment friendly and efficient activation. Rooted within the ideas of moral use of data, Aqilliz advantages manufacturers, platforms, and customers alike by options within the fields of cross-media measurement, privacy-compliant marketplaces and digital promoting provide chain automation.
Singapore-based Aqilliz has developed a patented hybrid blockchain platform, Atom that integrates differential privacy and federated studying on a distributed digital ledger. This permits manufacturers to create safe and consent-based options to interact with clients in a quickly evolving digital economic system that’s turning into more and more decentralised.
Here’s an excerpt from the dialog.
Q: Why did you determine to foray into this area, in any case that point spent working at companies and in media?
G-man: Customer privacy must be dealt with responisibly. Aqilliz was arrange with the precise function of leveraging blockchain for advertising and marketing. Customer privacy must be dealt with responsibly and Blockchain is a know-how that may try this.
Aqilliz was set as much as remedy particular issues within the trade – to keep up shopper privacy and the necessity to give a trusted setting for stakeholders to share data in a secure and secured method.50% of promoting proper now lives on third social gathering data. There are many publishers who’re utilizing cookies to focus on customers however that’s not going to final. Websites preserve a report of who’s visiting.
Suppose I switch some cash to you, there’s a report of the transaction. With blockchain, there’s a report of the transaction within the Blockchain ledger.